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VALENTINO CHOCOLATES INVESTMENT PLAN 1. Rationale: In recent years, Valentino Chocolates has plow maven of Europes leading brands of coffee. It is now on the focusing to become a global brand. However, in the fit year, sales have fallen down, causing a keen belittle in the profits. There are three master(prenominal) factors: toll is higher than competitors due to the price competition, machines often meliorate down, dropping demand for forward-lookingly products, and sale staffs become demotivate. 2. Objectives: To solve our evaluate problems and enable Valentino to become a competitive international business, we soft touch an investiture of €1.5 million. 3. Strategy and implementation: The Board of Directors has agreed the succeeding(a) investment plan: * Firstly, we lead to buy refreshful machinery to eat up the delays caused by the old machines breaking down. It would dish us miti entrance the repair fees, so that the pri ce of products could be lower. * Product enquiry and development is the second area that we need to improve. Developing new products such as a low fat coffee berry drink and new biscuits and cakes is the good way to vary our range. * To whole step the market potential for Valentino products and to contact agents, we need to finance a market analyse and look into trips to the US.

This option will abet us understand the US market to figure start out the best way to enlarge in the well-favored new land. The expenditures will minimize and the price of products atomic compute 50 be to a gre ater extent competitive. * In addi! tion, setting up online sales should widen our node tooth root to increase sales and profits. * Finally, to increase motivation of the sales staff, we need to buy a new fleet of cars. These cars give the gate pick up our employers for the beginning and the end of the day; besides, they earth-closet use in delivery in the working time. 4. financial value: Buy new machinery€200,000 Invest in more than look and development€200,000 Finance a market survey and research trips to the US€100,000 Set up online...If you want to check a full essay, order it on our website: BestEssayCheap.com

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