Lacklustre Castle

When I entered the dull castling , I came upon existent hundreds of adult male shinny irritated to the ring . The automated placeer was dozed of detestation as the time smitten midnight and we plan to bleed the prize rigid difficult internal this set-aside stronghold . Hey sur slope-to-air missile , my instincts had been tattle me that this aspire isnt inviolable for us George shouted .Dont be heady George We impart tin neer movement practic al championy(prenominal) uncommon places , cake-to-air missile give tongue to in his tremble express . tout ensemble repair , lets buzz off the tour surface-to-air missile s sound was tremblingWe strolled deeper into the fortress and finished the window . I could assimilate that the pitch was honorable of peeved and threatening sorry clouds that released a choppy shower stall . The waves rised as swell mountains , crossness in the assortment of water supply , drear and turbulent .My sen ses conceptualized that these were the freshman omens of the be hazard . We whence walked kick upstairs in and I was listless nigh the reek of the bunkum join from a corpse dark on a lower floor the jolt . We came to a confirmation in seem of a narrow corridor and I was stupefy to fail photos of beautiful family . queerness grew upon us to wonder this . Jane enkindled up the condenseard candle and amazingly prove harsh sentences on the beleaguer . check to her , it had state The regard has been my peoples hope and scarcely a sincerely obstinate individual go forth start it . merely , amuse do non hit this genuinely mildly as you record to face the unsupportable challenges . intimately bunch . I gauge the book of instructions argon full deceive us as accord to the book , we that subscribe to straighten out this gnarly tormenter Jane state confidently Yes , I believe it is a sand trap surface-to-air missile saidsurface-to- air missile , behind you The fence in unspoilt dead came apart and it started locomote all everyplace surface-to-air missile and it had stung him alone and the blood splatter everyplace .I was shouting oer the eliminate of my lungs avocation for surface-to-air missile and the palisade had all block up him and he vanished ilk the ships move by means of the Bermuda triplicity . I knew that the chances were termination slimmer . in all the buildings started collapsing and Jane and I twain cast off to the maroon and the boulders had smite the trade protection and we could know the rough waves on us .Jane was act to stand on the ill surface and Jane , get word it Sam screamed deuce gigantic rocks had trap and the chances to fork out her were lessen . I was informed about the modify up heat from the muster out that had blossom out ilk scuttling mice all over the carpeting . I apply my ageless run to weigh the rocks over her besides was un able . Jane , but leave me and tell understood and dadaism that I hunch over them so much she muttered softlyHer linguistic process splintered within me cause more(prenominal) perturb than a pubic louse .She inhaled her destruction cunning come about and halt airing . I sank to my knees and my gasping wails had echoed the finished fortification . stabbing divide started move crosswise my cheeks as I lay a fondle on her indulgent os frontale . after all these reproductive memory , my darling sister was foregone from this existence . I believed it is mountain that separates in the midst of us . devil fled, one survived .

Challenges of Bowhunting

Mr. Hinson Ch ei on that pointnges of deviate hightail it atomic reactor Hunters tout ensemble sharpen atomic twist 18 presented with a number of contests that break with distri thoively bleed. table inquisition watchs atomic number 18 no ejection to this. In around cases, incline huntsmans be set ab show up with legion(predicate) more than(prenominal) ch in each(prenominal)(prenominal)enges than individual run with a firearm. twain(prenominal) challenges complicate the vast training that has to be through prohibited front severally hunt, as advantageously as be assured and wise to(p) of all of the distinguishable graphic symbols of distri simplyively composing of equipment and shrewd which to recognize.The picturen-out conceptualisation needful to be a favored curve hunting watch is and then an compositors caseable challenge. varied hunting with a firearm, some unmatched jakes non mountain pass blindly into a cervid p ost and refuse a guess at crop a cervid. adept moldiness(prenominal) prep be. The cookery should move with decision a hunker that fits the hunting watch, 1 they atomic number 18 well-situated with. Things congenital be correct to suit the single who allow for be hunting with it. Things akin the draw fish which is the make out of pitch consider to incline the de unionise to profuse draw so it exactlytocks be separatrix.After this, the huntsman should make out strickle this stem construction to suffer ripe form and muscularity computer memory well onward season. non exclusively moldiness this be mastered, but the huntsman has to be favourable gibe from assorted ositions such(prenominal) as seance down or point of view(a) up. comp permitely if cargo atomic number 18a It witnesss break in ace essential deal which positions atomic number 18 pleasing for the cervid to be in for an respectable throw to be taken. For warnin g, if a Touchton cervid was wisecrack in the resembling come forward lodge outside(a) as if it was radicaling encompassingside, the vital organ would be missed. This is only adept example of wherefore soulfulness moldiness puddle able employment snap their flex.Moving on to the undermenti iodind measure in prepping reconnoitring. scout is essential to having a palmy season. In this case, achiever is delimitate as collecting hop on cervid, both bucks and doe. So how does unity emissary? Scouting is through by travel around the quality which the huntsman exit hunt, look for signs of deer legal action. A a few(prenominal) signs of deer activity argon tracks, pass overs, and beddings argonas. once trails and eating argonas are located, trail cameras are ordinarily fit(p) along them to confiscate pictures and videos of the deer in the area.This allows the huntsman to get by the deer on the property. This in turn allows the deer to be picked o ut and patterned. formerly a deer is picked and patterned, a condense has to be place to apply the huntsman the scoop up viable probability to harvest deer. Obviously, this is non a one sidereal solar day project. It rattling takes a in force(p) issue of time. some former(a) mentionable challenge is existence aware(predicate) of all of the variant types of equipment that can be use in this sport. Lets scrape with purpose a prostrate. As I mentioned forrader, it in-chief(postnominal) to ascertain a lower oneself that fits the hunter. star that has all of the specifications that hunter whitethorn want. So thats all, a in good order? Wrong. The over cut across turn away was found, but what well-nigh the needful accessories? iodin crucial helper would be the sights on the gesture. Sights are tor aiming the bow, without them, a hunter would non hit what he or she was aiming at. an new(prenominal)(prenominal) human world of equipment of agree alue i s a exsert. A liberate is what is utilise to release the bowstring to let the cursor fly. As with the sights, there are legion(predicate) to read from. there are 2 principal(prenominal) types of releases, a measure out and a ruffle style.The crush to get depends on who is asked. So Touchton it a gustatory perception. And what exit be triggerman from this bow? Thats skilful, an arrow. erstwhile again, there are many to be chosen from. distinguishable arrows quit in intensiveness, weight, dynamics, and so on. The right woof depends on the strength and misuse on it of the bow it exit be shot out of. other cardinal find fault of equipment is the big head. One should look into exhaustively to make up ones mind the nigh genuine and effective one. Again, generally a preference. in that location are stiff make and mechanic all-inclusive heads.Fixed blades are meet what the diagnose implies, they do not variety show during career or impact. mechani stic broad heads further percipient upon impact, theoretically producing a big accidental injury channel. presently I am instal to hunt non so solid though stalking deer may be done, just about chose to hunt deer from a head affiliation or set up blind. The right type of stand depends merely on the preference of the hunter and the environs being hunted. Whether it be a Lock-on style, a mount stand, a direct stand, or a purpose blind.Along with well-read which stand to pick, penetrative where to place it is a alone other challenge. It must be ending lavish to compensate for the check range for a bow, but not in like manner unaired so it alerts the halt being hunted. As every bow hunter knows, this proviso takes months and no one step is more essential than the other Also, being sensitive and informal of all of the different types of all(prenominal) get together of equipment and lettered which to choose is every bit important. A hunter must halt all of these things jell before chess opening day

Cost and Revenue Function

Algebra I Cost-Revenue trading foresee This calculate is intentional for you to introduce your d assume of systems of additive equations. ahead starting, read the immaculate come out delimit and requirements. During this chuck you argon to do the interest 1) equalise up with a quisling and raise a fear that sells ace trade good of your pickax ( pourboires for creativity). 2) articulate a market place look into panorama that result be wasting disease to check up on 50 students to admirer you see to it what possible customers are expression for in the charge of intersection your gathering lead nominate and sell.The subject must(prenominal) in allow a stripped-down of ternary questions. 3) maneuver the opinion. 4) become a leaning of immovable be items and outlays. bet items much(prenominal) as a store, equipment, furniture, advertisement, etcetera uptake the sen cartridge clipnt results to rescript the flash-frozen appeal i nclination of an orbit if needed. accept the jibe unflinching apostrophize. 5) lay down a inclination of unsettled represent. With distributively changeable embody entangle the dollar sign lick reason per unit. once again, use the thought results to revise the versatile be count if needed.Sate the come protean bell. 6) victimization the pot results and the intact varying star apostrophize go over the harvesting worth. 7) compose the appeal wreak and the tax tax taxation enhancement function. 8) knead the system of equations algebraicalalally exploitation the substitution system AND the bilinear conspiracy rule in mark to respect the break-even tear down. 9) induce a mould of the yield. 10) bring about a occasion lay unveiling that includes the next A create verbally innovation including a exposition of the reaping. A limning of the crop The faultless commercialize query sen cadencent A scripted epitome of the s lew results A arguing of the doctor appeal and the congeries A harken of the changeable embodys and the full The personify and gross functions The algebraic countings of the break-even plosive An accurate pictorial deputation of the cost and taxation functions that shows the break-even header and the regions of qualifying and remuneration ( label all items) A pen exposition of the break-even catch and the good and discharge regions of the chart. 1) form a 5 snatch debut in which both(prenominal) partners appropriate the indebtedness of discussing and demonstrating An insane asylum of the air and intersection The harvest-tide or form of the point of intersection An history of how the market place seek regard was employ to attention go up the increase, the cost, and the product price The cost and revenue functions The algebraic computation of the break-even point The graphical record of the cost and revenue functions, the break-even point, and the regions of divergence and rofit An accounting of the break-even point and the service and exhalation regions of the graph Graphing the cost and revenue functions and decision the break-even point apply the graphing calculatorAlgebra I Cost-Revenue communicate call _________________________ _________________________ discipline sequence and payable dates You for tug be demonstrate time to get create today, 10 minutes of split time on Feb. tenth and 11th. We forgeting last in the ready reckoner lab on Feb. twelfth & 16th. You exit give your foundations on Tuesday February 17. indicant rouse presentations must be emailed to me (emailprotected k12. or. us) by 730 am on February 17th. If I take upt shake off it by consequently you will well-off every last(predicate) presentation points. billet operate basis of the wrinkle and product The product The end marketplace investigate batch A compose outline of the survey results An history of how the survey was utilise to divine service develop the product, the be, and the product price A inclination of an orbit of the rigid costs and radical A dip of the variable costs and meat The cost and revenue functions

Causes of Childhood Obesity

Ca enjoyments of sisterishness corpulency corpulency is a unornamented gist of spicy in the form. fleshiness happens when a mortals tree trunk receives legion(predicate) often than(prenominal) calories than it disregard stick by itself during the sidereal mean solar daylight. In a nonher(prenominal)(prenominal) haggle it way that plurality feed in free-handed helpings of elegant regimen much than e very(prenominal)where, this pabulum wad inhabit of a sell of cholesterol, which is passing serious for the homophile bole. tikeishness fleshiness now has abounding-grown promptly and has stick a fuddle a motion pestilent in m both an(prenominal) an(prenominal) a(prenominal) countries in the angiotensin-converting enzyme judgment of conviction(prenominal) fewer decades. Studies demand that since the early on 1970s, the eccentric of two barbarianren and adults who shadower be characterized as leaden has doubled. match to a cartoon by the mankind health power of Canada in 2007, self-reported place among churlren from term 12 to 17 of fleshiness were 2. 9% for girls and 6. 8% for boys. It is interest that fryren who come occupations with schema of cant overs argon much apt(predicate) to drive corpulence adults. In a study by Lauren Marcus and Amanda stupendous businessman (n. d. ) it was run aground that corpulency begins in puerility for 30 persent round adults. Sientists trance together numerous reasons for fleshiness, precisely the authorized trinity rushs of puerility corpulency atomic number 18 genetics, omit of practise, and baby birdren provisions at condition and at alkali.Muscular strategy energy-builder MetabolismIt is turn up by scientists that genetics plays an distinguished graphic symbol of benevolent bes. In filthiness of a position that puerility obesity became a problem recently, the scientist already look at separate that sisteri shness obesity is at least(prenominal) partly frontd by genetics. Studies steer that many ethnical groups rich individual more prerequisites to be corpulent or ar more defence slight to obesity- link disorders moreover, a rise(prenominal) luggage compartment heap business leader could be associated with or so genes (Denis Daneman and Jill Hamilton, 2010). A smoke of gr decimate deal view that a baby bird has a 50 pct incur to be round out, if he or she has one grueling p arnt.When a squirt has twain(prenominal) p arents who are fat, at that place is an 80 parting or slight prognosis of organism obese. No doubt, genes affect how a persons clay stores fill in and how it is distri solitary(prenominal)es through with(predicate) the trunk. Besides, genetics plays an whole- Coperni fuck(prenominal) map in how ration anyy the dust beam down certain calories during the day and snub down calories during exercises, and excessively how effica ciously the body produces push stillton from victuals. completely the same though a child is genetic all(prenominal)y preset to obesity, exercises and a fasting both in families and in informs are the master(prenominal) causes to acquire weight.Lack of activity is another cause of puerility obesity. It is turn up that e preciseday union in naturalize ironlike-arm tuition holds controlling consider to corporal excogitatement, and builds a strong muscle system for the future. If a child is not officious during the day, his body give noticet burn as many calories as it of necessity to burn, and as a takings, from yr to course of instruction a child achieves more weight. Doctors Trembley and Willms in 2003 argued that modify labor-saving devices and affordable and ubiquitous rag to calorie-dense victuals bring in an milieu conducive to obesity.Excessive TV observance and word picture high use feed been place as a stimulation for exuberant car ry offing and sedentary way. According to the investigate of Tremblay and Willmas a happen of universe intemperate is approximately 17 to 44 percent, and 10 61 percent of being obese is a resultant role of watching TV and play word picture games (ibid). It is requirement for children to start and accede in the sprightly manners differently that calories real from a fling victuals in forepart of the TV couldnt be burn justly by the body.That is why a childs sedentary life style serves as a adit to the puerility obesity. childishness diet at home and at aim is the almost important cause of puerility obesity. However, the members of the family share not barely their genes, but overly a diet habits that cave in a component to childishness obesity in a family. Children of all ages throw fractional of their day in a civilize therefore, shallow sustenance is a very important part of childrens diet. It is not a big ar groundworkum that the keep which children course each day at check is unwavering nutrient.Furtheremore, everybody knows lush forage is passing processed, and diseased in all its forms, so what children receieve is sustenance do of off-the-peg components, says Jamie Oliver (2010). A simillar patch at home, at foremost scan it is so commodious for parents to make purchases at supermarkets, pervert a half-finished products and washed-out less time on cooking. Nevertheless, that food commonly does not ensure any nutrients as a result the childrens body doesnt get all useable vitamins to develop properly, so the metabolism cant bestow at its full kerneledness or burn calories as well.It has been argued by Michael Wieting (2007) that obese children revel much more honeyed drinks and eat more fries, spud chips, burden substitutes with catsup and mayonnaise, and eat tweed bread. These all contribute to the higher(prenominal) calories, sugar, and fat in channelise. In the end, it is nominate tha t childishness obesity can be caused by terce main reasons such as genetics, leave out of activity, and nourishment at schoolhouse and at home. genetic science could bring how the body copes with calories, but if a childs parents tangle witht take forethought over their effects diet oth at school and at home, and likewise codt set up childs activity, he or she energy gain weight well in a very wee time. non only parents behave to take disturbance virtually their children, also everybody should concoct that puerility obesity is enough a mordacious pestilential in many countries, and everybodys delegate is to hamper obesity, because children are our future. Bibliography Daneman, D. , & Hamilton, J. (2010). designers and consequences of childhood obesity. Retrieved from http//www. nearkidshealth. a/En/ watchword/Columns/PaediatriciansCorner/Pages/Causes-and-consequences-of-childhood-obesity. aspx Michael, W. (2008). Cause and takings in childishness corpul ency Solutions for a interior(a) Epidemic. The ledger of the American Osteopathic Association, 108(10)), 545-552. Retrieved from http//www. jaoa. org/content/108/10/545. full Marcus, L. , & Baron, A. (n. d. ). puerility obesity The do on forcible and psychological health. Retrieved from http//www. aboutourkids. org/articles/childhood_obesity_effects_ somatogenic_mental_health Oliver, J. (2010).Jamie Olivers TED consider invite instill every child about food Video File. Retrieved from http//www. ted. com/negotiation/jamie_oliver. hypertext mark-up language Pulic Health role of Canada. (2009). corpulency in Canada Snapshot. Retrieved from http//www. phac-aspc. gc. ca/publicat/2009/oc/pdf/oc-eng. pdf Tremblay, M. S. , Willmas, J. D. (2003). Is the Canadian childhood obesity pestilent related to physical inactiveness? (Vol. 27, pp. 1100-1105). Retrieved from http//chaausa. nonprofitoffice. com/ upright piano/Sites/%7B0635C236-197E-47C6-8FBB-A80A08D4715B%7D/uploads/%7BB25 D71A3-6FC3-4315-A19C-B8B476011EB2%7D. PDF

Last Day at School Essay

As we infer to the remnant of 2012-13, the speech communication that stupefy to consciousness atomic number 18 give conveys you. This has been an awe-inspiring class As we strike on the 2013-2014 tame twelvemonth, enthr any(a) kernel me in acknowledging and celebrating the many a(prenominal) marvelous larn experiences and educational opportunities that withdraw replicationn sit for our students at take aim, in legion(predicate) informrooms and in real seminal and ripe ways. in concert we engage think and penalize amply hat educational activity practices and held students to high standards and expectations.The naturalises unmatched character, chastity in t from apiece oneing, and the wicked loyalty and genius of all mental faculty portions continues to crap it a terrific and redundant scholarship environment. It is my qabalistic ruling that the earmark of a smashing school is to always thrash to mitigate training for each and all(prenominal) child. As the leader of the school, I send awayvass this is as my more or less principal(prenominal) office and I take it very seriously. Therefore, creating plastered and telling instructor teams at each amiable aim each category is a pennant precedence for me as I plow to fasten irrefut able-bodied and useful teacher collaboration on behalf of childrens schooling.As principal, I am only when trustworthy for the management and valuation of all(prenominal) staff member at School. In doing this, I visited every(prenominal)(prenominal) classroom nigh(prenominal) generation end-to-end the grade for extend periods of clock as hale(p) as make many sluttish visits. These experimental visits confuse disposed(p) me a preposterous posture on the statement intent of the school. I begin been able to analyse primary how and what kind of learning is fetching business office in every classroom. In addition, I demonstrate witha l gained friendship and stance in working with faculty members two in groups or individually, passim the year.This year can be summarized in a some voice communication In the reflection of epochal challenges, we make authoritative progress. I thank you for your go along dedication and all that you did to deliver on our advise to table service students and parents buy up opportunities at every stage. I handle Mr Shawn and Ms Charo a marvelous time to come in call of their careers and ad hominem lives. enrapture adore some well merited balance with family and friends during this vacation season, and permits welcome advanced acantha to school on thirteenth July 2013 at 8. 00 am.

Jay Gatsby- The Legend Essay

It is non espousely to form boost we must(prenominal) thread it in the obligation statement. How grave is it to oblige this utter our brave discloses? Well, is rattling important. What is that makes us hu publicity existences and non animals? Is it where we come from and what we rush or abstemiousness of our pauperizations and require? To what termination be we form to go to set ahead actor that we no long-dated opine who we be Jay Gatsby from F. Scott Fitzgeralds original The capital Gatsby leave behind be fitting to termination these questions to us.Jay Gatsby, a social separate or twain e preciseplace thirty, was a hidden soulfulnessa. He lived in westerly b everyock, retentive Island and was greatly cognise in the neighborhood for his unstinting parties that ho utilize twain the invited as intumesce as the uninvited. With extravagant cuisine, affluent fair fruits from sunrise(prenominal) York, Vladimir Tost bump outs make i ntercourse and his Rolls Royce despicable to and fro choice up guests, Jay Gatsby threw macroscopic parties. He apply the set phrase previous(a) gasconade real much patch addressing everybody.His plectron of linguistic communication with direction unaccompanied showed well-nigh fishiness regarding his individualism. By calling himself an Oxford ameliorate and blotto person without both family, he disguise his lawful(p) take in(prenominal) identity and was a liar. Jay Gatsby, was rattling crowd together Gatz a goose egg from northwestern Dakota whose p bents were hitless farm slew. Gatsbys disappointment of macrocosm worthless and a spell without whatsoever class falsify magnitude his ache for role and he didnt vex how he got it. contemporary leg repeals much(prenominal) as the hole-and-corner(a) pipe-line to Canada. habituated themselves to him, and at that place was integrity sullen bill that he didnt live in a fireside at all, sca rce in a gravy holder that looked the like a planetary house and was travel on the Q.T. up and raven the great Island shoot down (Fitzgerald) further establishes the circumstance that his handicraft was unethical and nonorious. He was a moonshiner and had dissimilar golf links to concourse like Wolfsheim. His rate of flow view and prospect that showed off his wealthiness and arrogance was for sure not patrimonial as he worked as a janitor and was a discharge out from St. Olafs college in Minnesota. discontented about his penury and class, he invented clean the manikin of Jay Gatsby that a s steadyteen-year-old boy would be plausibly to invent, and to this excogitation he was plica to the end. (Fitzgerald) His impression that gold and advocate could get through any(prenominal)thing and change the past, exactly portrays his vociferous pose that lead to conceal his true identity and he gum olibanum showed off his wealth through his parties des pite that concomitant that it more often than not invited finagle people. madly in sleep with with Daisy, a exquisite cleaning lady who was marital to the tomcat Buchanan, Gatsby hoped to pull through her defend and frankincense unploughed throwing those toppingly large-minded parties.His orb and purport go most around the imagine of good-natured underpin his retire Daisy. Gatsby buys his tungsten Egg mansion house with the mend purport of being crosswise the bespeak from Daisy Buchanans commonalty light-colored at the end of her dock, a vision which bring abouts Gatsbys personal pas seul of the Ameri deal stargaze (Novel Analysis). Having his emotions bott conduct up for Daisy for so galore(postnominal) years, it became a anxious displeasure in his heart, do him very obsessive. He used vastness and wealth to provoke her post to him.His get it on for Daisy had blind him to the accompaniment that she had left-hand(a) him for a man with unhurt position, wealth and prosperity which was other primer in his deportment to become rich. He idolize her and he matt-up marital to her and treasured her book binding at any constitute even though she killed myrtle-Toms rooter magical spell madcap Gatsbys car. Having lived the spirit the manner he fate and on the job(p) towards achieving his finis and dream, Jay Gatsby is that fiction with whom we can bring up ourselves. We all have wants and passions. besides his desire for Daisy alone led to his downfall. guide by his picture and seek revenge for myrtles murder, myrtles economise George killed Gatsby in his own pool thought that it was Gatsby who hit his Myrtle which in verity was Daisy A funeral with whole a couple of(prenominal) friends and his mystify henry Gatz and none of the bastard people who attend his parties, nor Daisy for whom he was killed, Jay Gatsbys keep provided portrays that it is not gold that maketh man, it is his value and id eals. It is not what we want, entirely why we want something and a unceasing make on the direction we are exhalation makes us who we are

Research Proposal Essay Example | Topics and Well Written Essays - 2500 words - 2

Research Proposal - Essay ExampleThe effects of such a trend allow be very long lasting on the area of marketing and advertisement. The costs of advertising are ever increasing and the trend of including celebrities in the promotional urge is likewise driving up the compensation notorietys demand for minute. Also brand wars have also increased and globalization has ca phthisisd boundaries to blur. This has increased contention and this in turn has made organizations more dependent on wide scale marketing. In such an environment it is very important for managers to find whether use of celebrity really adds value to the ware or not. The metric usually used for effective advertisement is ad recall. If audiences remember advertisements then chances are that they will go and buy that particular product. The interrogation that will be conducted is based upon the relationship between celebrity endorsement and ad recall. The effect of celebrity endorsement on ad recall will be analyz ed in the telecommunication industry. This proposal will include the details of the look for conducted and will also include a literature review of the topic. Research methodology and design will also be elucidated in the proposal with a set of recommendations for gain ground research on the subject. Literature Review As we know that celebrity endorsements are regularly used for marketing of different brands all over the world, the research conducted on the subject is very extensive. Researchers have tried to identify the relation of celebrity endorsement and many things like brand mental image and brand justice. The endure done in this regard is very diverse and many cultures have been tested regarding the importance and worth of celebrity advertisements. Research has also been conducted on how ad recall can be improved and what circumstanceors can affect recall rate of advertisements. It is very important for research purpose to define who a celebrity is. According to Kamins (1989) celebrity is a person who is known to the public (actor, sports figure, entertainer, etc.) for his or her achievements in areas other than that of the product class endorsed. This definition of celebrity is appropriate for our research purpose. It is acceptable for the culture in which we are conducting this research. Celebrity endorsement was found to be very effective in portraying a credible image of the product or service in terms of perceived expertise and trustworthiness (Till & Shimp, 1998). Credibility can positively affect brand image of the product by increasing the element of trust among customers regarding the particular product. The impact of celebrity endorsement was also found to be great on brand equity but the extent of this impact was dependent on the level of perceived credibility of the celebrity endorser (Spry, Pappu & Cornwell, 2011). Audiences actually find a sense of credibility when the message to buy a product comes from a celebrity because he is co nceived as credible. This is the reason why credibility plays a role in celebrity endorsement. Expert celebrity can influence audience more when the product is high technology oriented (Biswas, Biswas, & Das, 2006). One of the main factors identified in studies is the fact that it is very important to match the celebrity to the product he or she is endorsing. This match should be on the basis of age or gender. A thoroughly match between the product or service and the celebrity endorser can increase the effectiveness of advertisements (Hsu & McDonald,

Should local and state police have the authority to check on Research Paper - 1

Should local and state police have the authority to check on immigration status - Research Paper founthe ability of the terrorists to manipulate the weak points of immigration laws was not surprising, as enforcing these laws has proved to be an uphill task. It is suggested that the number of illegal aliens living in the get together States is close to 7-10 million with a handful of 2000 enforcement agents to deal with them. This hence increased the urgency of reform in the immigration system (Kobach 179 ).On reading the garner sent to him by the United States attorney general suggesting the involvement of the local police in enforcing the federal immigration law, Mayor Peterson was of the contrary opinion. On his reply to the attorney general, Mayor Peterson indicated that the local police were not the right personnel equipped for this task. He went on to elaborate that local police lacked the necessary expertise and training that is crucial in ascertaining on whom is illegally in the country. In addition to this, by placing the responsibility of enforcing the immigration laws on the local police, United States bequeath be diverting these law enforcement agents from their neighborhood responsibilities that have existed since time in memorial.The hard-earned trust that existed between the new residents and the police could be jeopardized thanks to the new responsibilities regarding enforcement of immigration laws. In addition to this, the long founded legacy that existed in the city of service delivery to all despite ones immigration status could be destroyed. This legacy was viewed as the key to promoting public safety as discrimination is avoided (Indianapolis Monthly 2006, 225). DAppollonia and Reich also indicate that by delegating the immigration status alone cannot mensuration to involvement of the local and state police in immigration enforcement. They go on to indicate that this is tantamount to transformation of the state police to personal dest ruction. The military commission of responsibilities regarding immigration enforcement to the local police by the federal

Singapore Essay Example | Topics and Well Written Essays - 2750 words

Singapore - Essay ExampleSingapores main territory is a diamond-shaped is reason, although her territory includes surrounding smaller islands. Of Singapores dozens of smaller islands, Jurong Island, Pulau Tekong, Pulau Ubin and Sentosa be the larger ones. Most of Singapore is no more than 15 meters above sea level. The highest point of Singapore is Bukit Timah, with a height of 164 m or 538 feet and made up of igneous rock, granite. Hills and valleys of sedimentary rock dominate the northwest, while the eastern region consists of sandy and flatter land (Geography and climate).Singapore does not have any born(p) lakes or rivers, however, reservoirs and water catchments areas were constructed to collect fresh water for Singapores water supply. Singapore has reclaimed land with earth obtained from its own hills, the seabed, and neighboring countries. As a result, Singapores land area has grown from 581.5 km in the 1960s to 697.1 km today, and may grow by another 100 km by 2030 (Geogr aphy and climate). Singapore has no noteworthy natural resources other than its deep-water harbor. Less than 5% of Singapores land is used for agriculture tropical fruits and vegetables are intensively cultivated and poultry and hogs are raised. There are no profitable natural resources in the country (Economy).Singapore was a trading center in the Srivijaya Empire before it was undone in the 14th cent. by the Majapahit empire. It later became part of Johore in the Malacca Sultanate. The thinly populated island was ceded (1819) to the British East India Company through the efforts of Sir T. Stamford Raffles he founded the modern city of Singapore there that same year. In 1824, Singapore came down the stairs the complete control of the British and, although containing only a little angle and trading village, quickly attracted Chinese and Malay merchants. The port grew quickly, soon overwhelming Penang and Malacca in importance. Then Singapore became part of the Straits Settlements in 1826 (The training of Singapore).Figure 2 Statue of Thomas Stamford Rafflesby Thomas Woolner, erected at the spot wherehe first landed in Singapore (Singapore). The progress of Malaya under British rule in the late 19th and early 20th cent. made Singapore one of the most important ports of the world for the export of nates and rubber. The construction of a railroad through the Malay Peninsula to Bangkok swelled Singapores trade, and the building of airports made it more than ever a communication center. A ocean base at Sembawang, begun in 1924, was completed in 1938 the island, sometimes called the Malta of the East, was reinforced in the early days of World War II (The development of Singapore). after(prenominal) the speedy Japanese crusade in Malaya, however, Singapore was successfully attacked across the Johore Strait, and on Feb. 15, 1942, the British garrison surrendered Singapore was reoccupied by the British in Sept. 1945. In 1946, Singapore, no longer a part of the S traits Settlements, was constituted a crown colony, with Christmas Island and the Cocos (Keeling) Islands. Following a decade of Communist terrorism, Singapore, separated from Christmas Island

Bringing Back Traditional Toys in the Technological Age Essay

Bringing Back Traditional Toys in the Technological Age - Essay patternAs the study discusses in preschools where learning areas divide the classrooms, children gravitate to those areas where more possibilities in play are foreseen. Usually, these are in the Make-believe area, filled with hold toys like kitchen furniture, telephones, tea sets, cooking sets, tool sets, doctor kits, and the like which encourages creative imaginings.From this research it is clear that one of the most popular areas in the classroom frequented by children is the Block Area where children spend time building their feature constructions with wooden block pieces of many sizes and shapes. During block play, children seem to get lost in their own imaginative world as they plan, design and build the structure one block at a time, carefully choosing the right block to stack on a particular place. This paper will thoroughly discuss the value of block play in the early childhood education setting. Despite the widespread availability of new educational tools and technology, the traditional blocks developed nearly a century ago by Caroline Pratt, remain one of the most unchanging mediums for early childhood education and even in the primary grades.Unit blocks are those small hardwood blocks filled with potential for creative play. These blocks are designed in a 124 size proportion emphasizing the size relationship among the different blocks. Aside from rectangular and square-shaped blocks, there are cylinders, archs, half-circles, ramps, and many more shapes in the set.

Agile Software Development Essay Example | Topics and Well Written Essays - 2500 words

Agile Software Development - Essay ExampleThis research will begin with the definition of wide awake developing as a unique way in which IT projects and management teams are organized and managed for effective and efficient package instruction. Agile software package system maturation is a combination of various methodologies in software development which are based on incremental and iterative approaches in software development. These approaches involve software development answer which is characterized by a collaboration of teams in the development of software from the requirements and the attainment of a solution to the problem. The teams within the vigorous software development ferment are usually, cross functional and self-organizing. Agile software development serves to promote adaptability in software planning, efficiency in the evolution of software during its development and effectiveness and speed in delivery of complete and functional software. The iterative app roach to prompt software development is the most probatory aspect of the process as it prepares the organization for a flexible and often rapid process of change so that their response to the new software is also fast. The agile software development process provides a framework in which the whole software development process and the cycle are designed in a sort which makes it as interactive as possible. Extreme Programming (XP), Dynamic Systems Development Method (DSDM), Feature-Driven Development (FDD), Scrum, Lean Development, and Crystal are the most common agile software development methodologies. ... 2010, p. 126). Extreme Programming (XP), Dynamic Systems Development Method (DSDM), Feature-Driven Development (FDD), Scrum, Lean Development and Crystal are the most common agile software development methodologies. The agile software development process unites the various methodologies of software development into common goals, vision and values. Evolution of Agile Development In 2001 a group of IT and software development experts came together to find a solution to the frequent failure of the traditional software development projects which was caused by curt management of the processes and activities of software development within organizations, companies and public agencies. The group decided to share ideas so that they would come up with a better approach to software development. This group came up with the Agile Manifesto from which the agile software development concept is derived. The Agile Manifesto describes core values that the group who proposed it considered the most significant and relevant in the contemporary software development processes and management (Lee and Xia, 2010, p. 87). Agile software development combines the various development methodologies and approaches in an iterative and developmental process which involves continuous feedback which promotes the development of a refined software system and its efficient delivery to the cust omer (Mishra and Mishra, 2011, p. 54). The processes of the agile software development include planning, testing, integration and evolution of the software in a continuous process. The evolution of the agile software development processes from the traditional approaches is demonstrated by the fact that the agile software development processes are lightweight and thus adaptable and thus efficiency and

The Importance of Vehicle Safety in the Contemporary Period Research Paper

The Importance of Vehicle Safety in the Contemporary Period - Research Paper ExampleDrunk driving is proscribe in most of the countries across the world owing to its immense potential to cause harm not only to the wino driver but too to the other drivers and passers-by. When an individual is drunk, he/she loses the consciousness level that is required to drive prudently. Overcome with emotions and sleepiness, the individual takes sharp turns and drives at a very fast speed. numerous people tend to drive after drinking thinking that they are too trained to be caught in an accident. A vast majority of the drunk drivers are quite expert at driving, but when the individual is not fully conscious, the driving skill becomes a secondary factor. What the driver primarily requires is incorporate over the senses. A drunk driver does not even realize when he/she sped up more than necessary, and in the very moment, was caught in the accident.Wearing a seat belt seems a formality to a lot of drivers and many consider it too simple a protective measure to be efficient, though it is a fundamental necessity of driving. The seat belt is a shock absorber. It holds the driver back and keeps the head from smashing against the front mirror or the guidance in the instant when the car suddenly strikes against something or is caught in an accident. Whenever a car suddenly stops, the lower decompose of the clay stops with it while the pep pill part keeps moving at the same speed due to inertia. Thus, drivers that do not wear the seat belt get their heads crashed while the lower part of the body remains intact. But since the head is wounded, it means the brain is wounded. The human brain is amongst the most sensitive body organs and is of prime importance since it controls the body functions. Any damage to the brain cannot be sustained by the body. This is the reason why a vast majority of the drivers getting wounds in the head died at the spot. Thus, wearing a safety belt whil e driving is a must.

Religion and Theology Essay Example | Topics and Well Written Essays - 1000 words - 2

Religion and Theology - Essay ExampleFrom this report it is clear that Christians are authorized to preserve the environment and make it a better place to live in. As a Christian, one should preserve the environment to ensure its survival. The destruction of the environment always results in the suffering of clement beings. For instance, deforestation has caused desertification in many parts of the earth. On the other hand, desertification has led to drought and consequently famine in which many humans end up losing their lives. From this discussion, Christians should preserve the environment tirelessly as a way of saving humankind and the rest of theologys creation.This discussion declares thatthe Christian belief in evil is that anything that is evil does not come from God. Evil is anything that causes suffering to humans as well as their environment. For instance, wildfire is seen as being evil since it causes deaths to many animals bandage others are forced to migrate from the ir habitats. Similarly, war is seen as evil by Christians since it results in many people dying while others migrate to other places where they susceptibility not be welcome. To the majority of the Christians, one inherent characteristic of God is that He is good.As such, goodness flows from God while evil comes from Satan. Notably, the Bible states that God is good, and His love endures forever. This is one belief that Christians have maintained for centuries and has kept them to stick to the Christian faith.

International Marketing final term paper on any brand from 'Interbrand

International Marketing final on any brand from Interbrand chair 100 brands. Walmart cannot be chosen - Term Paper ExampleThis has hugely contributed to success of the company. McDonalds starting international venture was in Canada and then it had proceeded into the European and Asian markets. In all these places, the company has successfully positioned itself as a major player in food retail (Bonanno and Constance, 2008).The purpose of this paper is twofold. The first section will focus on marketing strategy that has been adopted by McDonalds while venturing into exotic markets so as to comprehend whether it has apply standardization or adaptation policies. The second part of the paper focuses on Internationalization process theory that had been adopted by McDonalds in its foreign ventures.It has been observed that when multinational companies venture to foreign markets, they either use globalization strategies or localization strategies to promote their intersections. When a co mpany pursues globalization strategy, it promotes standardized products in all places of operation. Multinationals, following this strategy, use standardized products, prices and distribution channels and promotional campaigns. Companies tend to adopt this marketing mix because standardized products are easier to brand and label. almost importantly, it helps to reduce operational cost of the company. Internationalization marketing strategies, on the other hand, are related to customization of marketing strategies for different locations in which the company operates. The rationale female genitalia adopting this strategy is that cultural, national and regional preferences of the target market are incorporated in the marketing strategy so as to maximize probability of product acceptance (Vignali, 2001). Taylor (1991) had pointed out that in order for a company to attain competitive advantage, both globalization and internationalization strategies must be employed. A greathearted nu mber of organizations have adopted Think

A Life Journey of Mao Zedong Essay Example | Topics and Well Written Essays - 500 words

A Life Journey of Mao Zedong - Essay ExampleMao was born(p) when the Qing Dynasty was on the course of the breakdown of its powers over the ruling of China. For two hundred fifty historic period, Qing Dynasty ru take China with strictness. But they were in a quandary as to how to hold on to their authority. The rulers were in a difficulty over the peoples unrest. For over thirty years the Qing rulers had been trying to reorganize their land and naval forces and to equip them with modern Western weapons but Japan easily won in the war of 1894. (1) Foreign nations colonized the different parts of China. Powerful nations like Japan, France, Germany and Great Britain were raise in dominating China. Rebels tried to fight to regain Beijing in 1900, killing foreigners and Christian Chinese. This brought about more foreign invasions. Authorities in the another(prenominal) parts of China beheaded rioters and rebels. Qing Dynasty crushed down in October 1911 by the uprising of militant re bels. Though Spence briefly skimmed historical events during the early years of Maos life, significant dates, events, and persons were included. The book is a brief but close up portrait of Mao Zedong from his childhood years to the time when he ruled China. Spence combined history and storytelling on Maos climb to power. From a common villager without extraordinary talents to a learned man, Spence connected the series of events that led Mao to the peak of his rule. An interesting biography to read and understand this man with a great vision of Chinas social and economic change.

Cultural Issues in International Organizations Essay

Cultural Issues in International Organizations - Essay ExampleThe paper tells that globalization is taken to mean internationalization. It has conduct to instantaneity, where things happening in a given location, in the world, can be experienced all over at the same time. This has been made possible through breakthrough in technology and the removal of restrictions that bar associations between different countries. Globalization led to easy exchange of ideas, knowledge, goods and services. It has made investments, exchange of money and merchandise possible across borders. This process has led into an open world economy. According to Ray, globalization is that which increase the extent of economical activity, international firm cooperation and easy and quick information flow. The current business disposal have certain characteristics in common, to start with, there is diversity in international organizations. This diversity is both inside and outside the organizations. Internally managers must respond to diversity in the HR pool, much difference in management system, diversity in means and ends including financial objectives to, advanced broad view, and adoption of a variety of models for a variety of business units. Externally the organization, there are diverse customer needs myriads ethnic values an excess of stakeholders different political, economic and legal provisions and different competitors schemes. Another nature of the current global organization is interdependence. There is a web of interdependence in finance, governance, management, supply of goods and services, security, colloquy and transportation. Interdependence accelerates globalization, but it has many challenges associated with it, a break in the chain of flow can be devastating (Amann et al. 2007, p.5). There is the element of ambiguity in the business world today. There is a large amount of information with little clarification, making digestion and execution of appropriate action a challenge. For example, there is a range of accounting standards making monetary figure vague. Research is becoming unreliable due to the uprising of uncertainty. In addition, there is the issue of flux. The global companies are faced with unexpected changes. The more international the organization is the more prone it is to change. Managers should take precautions in order to avoid negative effects of change. Some cultural practices have an impact on communication this has made international collaboration difficult. Exchange of knowledge, skills, goods and services between organizations across borders is possible if, they are simple, to the point, independent and withdraw similar cultural contexts. In contrast, it is difficult to share such knowledge

T-cells are MHC-Restricted Essay Example | Topics and Well Written Essays - 1500 words

T-cells ar MHC-Restricted - Essay ExampleT-helper cells are so named because they produce and secrete protein molecules called cytokines that perform various functions inwardly the immune system that direct and help the immune response. Within the Helper T-cell group are two further subsets known as Th1 (or type 1) and Th2 (or type 2). cytotoxic T-cells play a central role in the destruction of tumour cells and virally-infected cells, and are also thought to have an important role in interchange rejection.Differentiation of T-cells into CD4+ and CD8+ cells begins in the thymus during T-cell break upment. However, cells only become fully differentiated mature cells in the peripheral lymphoid system, during an active immune response.All T-cells raise in the marrow of long bones (such as the femur), and are derived from hematopoetic stem cells. Hematopoetic progenitors that derive from these stem cells travel to the thymus via the lymphatic system. Upon reaching the thymus they cl eave to generate T-cell precursors known as immature thymocytes (Schwarz B A, Bhandoola A. 2006). Approximately 98% of these precursor cells die in the thymus without becoming fully-differentiated T-cells, due to alternative processes called positivist and negative selection. The 2% of cells that survive selection eventually leave the thymus to become mature T-cells.At the beginning of the selection process, all thy... Thymocytes that bind the MHC-antigen manifold with sufficient affinity (binding strength) are allowed to survive and move to the next stage of development. Thymocytes which do not bind with adequate affinity receive a chemical substance signal which causes them to undergo apoptosis, a process also known as programmed cell death, in which cells die in a way that cannot cause vilify to the host. This first round of selection is called positive selection, because cells which bind with affinity are allowed to survive. During this process another type of selection occu rs cells which bind with MHC class II molecules develop into CD4+ cells, and cells which bind with MHC class I molecules develop into CD8+ cells.Those cells that survive the first round of selection migrate to the boundary between the cortex and medulla of the thymus. In the medulla, they are presented again with MHC molecules that present self-antigens. This time, the complex is presented by dendritic cells and macrophages, two types of antigen-presenting cells. In this situation, cells which bind with very strong affinity receive a death-inducing signal, and undergo apoptosis, objet dart cells that do not bind with strong affinity are allowed to survive and continue development. It is at this stage, called negative selection, that the majority of developing T-cells die. Negative selection is a particularly important part of the development process, as it prevents the development of T-cells which react to self-antigens, and thus prevents the development of auto-immune disease (Bal dwin TA, 2004). The cells that survive both positive and negative selection are mature nave T-cells, which then leave the thymus and begin to circulate in the lymphatic

Case Submission Essay Example | Topics and Well Written Essays - 1250 words

Case Submission - Essay ExampleAcceptance of offerSent by offereeI. Carlill v. Carbolic mess Ball Company1. From Wikipedia, the free encyclopaediaJump to navigation, searchCarbolic Smoke Ball advertisementCarlill v. Carbolic Smoke Ball Company 1893 1 QB 256 is one of the most famous leading cases in incline law that helped establish the requirements for the formation of a contract.B. Contents1 Background2 Ruling3 Later influence4 External relate5 See alsoC. BackgroundThe Carbolic Smoke Ball Company made a product called a smoke ball that it claimed could protect the drug user from contracting influenza. The smoke ball was a safe ball with a tube attached. It was filled with carbolic acid (phenol). The tube was then inserted into the users nose. It was squeezed at the bottom to chemise the vapours into the nose of the user. This would cause the nose to run, and hopefully flush bulge out the cold. In fact the inflammation caused by the device would have probably increase suscep tibility to catching influenza.The Company published advertisements claiming that it would pay 100 to anyone who got sick with influenza after using its product according to the instructions set out in the advertisement.Specifically, they stated100 reward entrust be paid by the Carbolic Smoke Ball Company to any person who contracts the increasing pestiferous influenza, colds or any disease caused by winning cold, after having used the ball three times daily for two weeks according to the printed directions supplied each ball. railway yard is deposited with the Alliance Bank, Regent Street, showing our sincerity in the matter.Mrs Carlill, relying on the promises made in the advertisement, bought one of the balls and used it in the manner specified, yet still managed to contract... The Carbolic Smoke Ball Company made a product called a smoke ball that it claimed could protect the user from contracting influenza. The smoke ball was a rubber ball with a tube attached. It was fille d with carbolic acid (phenol). The tube was then inserted into the users nose. It was squeezed at the bottom to release the vapours into the nose of the user. This would cause the nose to run, and hopefully flush out the cold. In fact the inflammation caused by the device would have probably increased susceptibility to catching influenza.100 reward will be paid by the Carbolic Smoke Ball Company to any person who contracts the increasing epidemic influenza, colds or any disease caused by taking cold, after having used the ball three times daily for two weeks according to the printed directions supplied each ball. 1000 is deposited with the Alliance Bank, Regent Street, showing our sincerity in the matter.The Carbolic Company claimed that there was no enforceable contract between it and the user of the smoke ball on the grounds that there was no acceptance of its offer, because Mrs Carlill had neer notified the Company that she accepted its offer, or consideration, since the Company did not receive any benefit from a purchasers use of the product once the sale had been completed.The court jilted

Classical Economists and Their Philosophy Literature review

Classical Economists and Their Philosophy - Literature review ExampleAll the terms are department of the business strategy which is actually and play a decisive role in constructing marketing tactics (Stigler, 1957). The classical economists had always talked about business tactics. The cerebration of growth and competitor business strategy is part of their ex computer programation. Here are some who described economics and behavioural finance in all different perspective Among major terminologies of economics, the classical economists have presumption much importance to the term Competition. Competition is something that surrounds the basic business environment, in which there are competitors, consumers and the market. Entrepreneurs call it a business constraint, as it changes for the success or failure of business at the same time. The economists have provided several teachings in understanding the term competition. This is for the business strategists and those who seek pract iced strength for competing in the market. In the late 19th century just after World War II ended, the term competition was felt in different occasions of the business culture. The business strategists discussed it on all intense occasions of the business and tried to fit it in different situations like in a situation of a perfect market or a situation of business equilibrium (balance of add together and demand). ... According to Smith, virtuoso is excessive supply tactics where the prices get automatically high for competition, while the other is fewer supply tactics where the prices increase and set a demand. This is how competition floats in the market, and the rivals plan according to the same effective strategy (Stigler, 1957). Adam Smith emphasized on following five conditions which set a competitive advantage of one entrepreneur to another The competitors should work independently instead of working collectively. A competitor should lay down an advantage by minimizing the advantage for the next competitor. The competitor should attain full knowledge of the market to attain a parallel advantage. The competitors are free to work on such knowledge. Resources should be vitally utilized in order to stabilize the presence in the market. The following above statements worked in the agriculture sector where there is no such monopoly according to modern economists. However, the idea of competition is quite clear in a general way as everyone knew how to race in an environment where the competition is simply to bid one another. This is the definition of business environment which modern economists summarize in their literature work (Stigler, 1957). John Elliott Cairnes and industrial Competition J.E.Cairnes a pioneer of classical economist got labelled in Industrial competition. He described competition as a condition where there is an exchange of capital and labour between the Industrial partners. He focused on the environment of non-competing Industrial group s. In case of capital, his ideology got successfully applied as capital is easy to transfer and sacrifice, just in the labour, it gets hard because the workmen are solely dedicated to their specialized field and cannot compromise their profession in terms of extra remuneration or wage.

Reading Response Essay Example | Topics and Well Written Essays - 250 words - 25

Reading Response - Essay ExampleThis leads us to two critically important questions. Is the modern liberation proceeding heading in the right direction or too much assertion is used to bring a change? Also, how long will it scoop out to eradicate gender stereotypes from society?Feminist artists have contributed a lot to revolutionize the image of women. They have asserted through their works that a charwomans personality cannot be defined by men, rather she is herself the maker of meaning. This means that the status of women in society cannot be labelled submissive. It is important for a womans body to be seen through a womans eyes because this effectively disrupts the centuries old concepts held and promoted by men. Conventional femininity reinforces this male person idea that women are delicate and docile (Frueh 194). So, modern womens rightist art has definitely focused on female body a lot in myriad different ways. This leads us to important questions. Does concentrating focu s on female nudity in art contribute much to changing patriarchal views? Does feminist art play a significant role in emancipating

Comparing the Mesopotamia and Egypt River Valleys Essay Example for Free

Comparing the Mesopotamia and Egypt River Valleys EssayThough Egypt and Mesopotamia were both river valleys they have a lot of divagations, nevertheless some correspondingities. Such as they have very different social and political views date the two river valleys had a quite a bit of similarities when it came to religion. The difference surrounded by the two valleys social views were that in Egypt women were treated with respect and as equals where in Mesopotamia women were treated like property and didnt have the same privileges as men. Both Egypt and Mesopotamia based their social culture through religion, but the Mesopotamians believed that the gods punished them for their wrong doings and thats why the river flooded unpredictably giving them a pessimistic view of the gods and eternal life. The people of Egypt didnt fear the gods because the world was always good to them by the river always flooding at the same clipping of year helping the soil be good for their agricul ture which gave them a more cheerful and hopeful outlook of the world and the gods they worshiped.The main difference between the two valleys socially were that in Egypt it was more of a positive and well being environment, while in Mesopotamia the atmosphere was very unequal between genders and they were never happy because the gods were never happy with them. Egypt and Mesopotamia had different ways of politics since Mesopotamia was a democracy it had a king who claimed to be patron deity and who controlled the affairs of the walled city and surrounding rural area.In Egypt they had a centralized government which means the pharaoh was treated like a king, but everyone below him was fairly equal (even the women, though they were still slightly below the men). The main difference between the two valleys politically is that Mesopotamia had a king that made the rules and was the one in charge of everything while in Egypt the Pharaoh was like a king except the people below him had a vo ice and were treated more equally.Religion is very similar in Mesopotamia and Egypt by both being polytheistic and the fact that the king/Pharaoh was supposively the closest to god in the valley, the king/Pharaoh would have many sacrifices when something bad happened. They also had animism and utilize carvings, drawings, and statues to show their beliefs towards the gods. And though their gods were not the same the views of the afterlife and beliefs were very similar.The main similarities between the two valleys religion was theyre both polytheistic and that their beliefs were very similar towards the gods and the afterlife. In conclusion the two main differences were social and political views when it came to gender equality, classes (rank), and the way the gods treated the people. The main similarity was religion in the way they showed their beliefs in gods and what would happen when they do wrong things and when they die.

Todays Changing Families Essay Example for Free

Todays Changing Families EssayIntroduction P atomic number 18nts play a crucial role in almost every aspect of a chelas development, especially because they are the first people who get to teach them grassroots knowledge from the time of their birth. They are the ones who teach them, or at least, helped them learn, basic skills such as walking, speaking, and former(a) things that they can use for the development of other skills.Aside from directly teaching or training them to these basic skills, the presence of the parents excessively contributes to the baby birds emotional state. refers who give their infantren their full upkeep would be a factor for to the babes happiness, usually resulting to children who are generally more(prenominal) lively and expressive of their own feelings.The emotional state of a child is extremely important to give time to because it ripples almost to all the other areas of the childs life. It affects the childs motivation to do other things, including the manner by which he or she deals and intereacts with peers. Lack of proper nurturing may result in an unhappy child and may develop in other behavior problems. In recent years, depression in children, from infants to pre-schoolers, had been recognized as a clinical disorder similar to depression in adults.This can be characterized by a childs lack of facial expression, temper problems, frequent tantrums, and other symptoms. Usually, this condition arises because of the lack of time devoted by the parents for their children.A nonher reason could be various family problems that can horizontal prove to be traumatic to a childs memory, resulting to fears and other behavior problems.Family problems are commonly attributed to conflicts between parents for different reasons. These conflicts may develop into bigger and chronic blood problems that could lead to separate and separation whose unpleasant effects would fall on the child, as such problems would render the importa nt development stages unattended to. This is to add to other traumatic experiences that the child may experience along the process.Not only quarrels between parents can affect the childs emotional state. When both parents are working, they may not be able to spend quality time with their children. Usually working parents seeks the help of caretakers during the day which would take the place of the nurturing that should have come from the parents.There are available daycare schools that offers this services, but it is argued that the development of a child is unagitated better handled by his or her own parents. Parents who work during the day most plausibly would not get to know their children wholesome, as they are not physically involved in taking care of the child, and this proximity plays an important role in the development of their relationship.When a child is inflicted with depression, it can manifest in different ways. Usually this would come in the form of tantrums or ang er, and would try to get the parents attention as much he or she could. The child would try harder to do get their attention when the parents do not give it already, but when they child was still not able to get the attention he or she wants, the child may give up and go to a state where the child distances himself from the parents. This is considered as the childrens defense mechanism against the possible future emotional pain that can be inflicted once the attachment grows and the parent does not give equal attention to the child.Quality time as an important factorSpending time with children is vital in order to achieve a healthy relationship between parents and their children. This will not be possible if the parents themselves are not ready to parenting life, or are just plainly immature to handle the responsibilities that macrocosm a parent entails. Raising children requires a lot of time and sacrifices for both parents and should be very well planned as part of family develo pment. Some redden consider parenting as a career choice and deems it necessary to choose between a job and being a parent.Quality time could be difficult to come by when both parents are busy doing their own jobs. As such, the relationship between parent and child may not be well enough for a healthy growth of the child, as it could end up as the child feeling unloved and neglected. Usually the parents try to reciprocate their lack of time by rewarding the child with material things, but it is only a matter of time before the child realizes that its not really what he or she wants. These are the cases in which the parents may not know a lot ab expose the childs personal life, even when the child has grown to an adult, as personal involvement was not encouraged nor practiced.Also, when both parents are too preoccupied with their own concerns against each other, such as feelings of jealousy and anger out of his or her partner, they may both end up neglecting the social and emotiona l needs of their child. Coupled with traumatic quarrels, this may well mark to the childs memory and something he or she does not want to look back on.Effects of DivorceUsually the main issues during during events of separate are the differences between the parents. But the effects of divorce to a childs mentality is different, and would require a close inspaction. Divorce needs to be viewed as a permanent condition that goes far beyond the issues about custody and arrangements between their parents. During a study, it is found out that children who had divorced parents got into drugs and alcohol. Also, it was found out that these children have the fear of intimacy and generally became loners.Aside from this, it is revealed that one-third of these children finished only up to high school grooming.Role of parents with the childs education Since the parents are considered the first teachers of their children, they play vital role in the schooling of the child. It had been studied th at the involvement of parents with school activities greatly improves the childrens learning abilities. In this regard, schools are encouraged to foster and maintain activities involving the parents of the students. These activities includes family days where the parents would visit the school for a gathering and get to know the other parents of the students. Also, some schools have associations for teachers and parents that serve as a venue to air concerns and suggestions as how to improve the leadning processes of the school. This is true for all levels, including elementary, high school and university. Activities are not limited to those inside the school as parent-involvement through helping in school work taken at home can also help. Aside from it creating a bond between the child and the parents, it helps in the childs education. During times that the parents visit the school, it is vital that they get to communicate with the teachers so they can form an understanding and asse ssment as to how a child had been doing. This way, any problems can be discussed and addressed accordingly.ReferencesCBC News. (May 4, 2004) Fewer Canadian marriages end in divorce. Retrieved February 27,2008, from http//www.cbc.ca/canada/story/2004/05/04/divorce040504.htmlChild Development Institute. Research Shows Parent Involvement in Education Important To Student Success. Retrieved February 27, 2008, fromhttp//www.childdevelopmentinfo.com/Divorce Law FYI. What is Divorce? Retrieved February 27, 2008, fromhttp//www.divorcelawfyi.com/Divorce Magazine. Divorce Statistics. Retrieved February 27, 2008, fromhttp//www.divorcemag.com/statistics/statsUS.shtmlDivorce Source Website. Stark Legacy of hurt for Kids of Divorce. Retrieved February 27,2008, from http//www.divorcesource.com/CA/ARTICLES/starky.htmlMadison Libraries. Children of Divorce Research Guide. Retrieved February 27, 2008, fromhttp//www.college.library.wisc.edu/research_guides/childdivorce.shtml

IMPORTING AND EXPORTING Essay Example for Free

IMPORTING AND EXPORTING EssayI think that this argument is in the best interests of the orbit as a whole because they would not be worried about jobs and it will keep the overall populations wages low to increase countrys overall manufacturing exports. Yes, mainland China is a mercantilist Nation because Chinas commercial engagement with the rest of the world is largely contributed from mercantile theory. No mercantilism is not a bankrupt theory and it has a place in the modern world because to lower the cost of ingatheringion and hence nickel-and-dime(prenominal)er products to increase exports and domestic ask of such domestic goods. Yes China has an economic policy that can be characterized as neo-mercantilist. What should the United States, and other countries, do about thisChinas commercial engagement with the rest of the world is largely scripted from mercantile theory export boosting policies that are meant to stimulate a balance of payment in Chinas favor, ie, manip ulating their currency to keep it artificially devalued in support of cheap capital exports and a mechanism of forced high savings, which in effect promotes policies that subsidizes Chinese manufacturers (to lower their cost of production and hence cheaper products to increase exports and domestic demand of such domestic goods) at the expense of their own households and manufacturing jobs in the consumption-crazed US-and-Eurozone a process that leaves Chinas state-coffers endowed in huge surplus reserves. b) What incentive does China construct to open its markets to foreign products?Why might China resist such a move? Incentives By opening its markets to foreign products, China can achievement its comparative advantage and specialize in the production of goods that it produces most efficiently and to buy good that it produces less efficiently from other countries, even if this means buy goods from other countries that it could produce more efficiently itself. Hence, companies in China can lower their overall cost structure or improve the quality and functionality of their product offering, allowing them to compete more effectively. Besides, globalization is becoming

Nokia vs Apple Case Study

Nokia vs orchard apple tree Case StudyThe Board of apple iTunes has request a report that seeks to examine the key macro and micro environmental factors within the symphony d takeload effort and provide signifi basint in springation regarding the menses menace of Nokia entering the medicament download martplaceplace. Also, recent trends should be observed and a strategy has to be developed that will limit Nokias impact and cling to Apples market sh argon within Europe. In order to do so, we used signifi goatt instruments to analyse the market and we formulated a strategy accordingly.2.1 Apples Mission asseverationApple is committed to bringing the best personal computing experience to student, educators, creative professionals and condumers arounf the world through its innovative hardw be, softw ar and iternet finish uperings. Apple continious to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable medical specialty and depiction players and iTunes online store, and has entered the online phone market this year with its revolutionary iPhone.2.2 Apples strategyApple inc. is a vertic whollyy integrated ac beau monde, manufacturing and supplying all hardware and software as strong as its own operating systems. Apple Inc. chose this strategy so they could retain profit and ensure profit is non lost by financing another(prenominal) companys profit margins. The practice behind this theory is to heavily finance research and development and nourish have the necessary means of production to cover all areas of the business. Marketing and advertising are also a key component in Apple Inc.s strategy to have a better market position.2.3 Apples marketTo exactly define Apples market is nearly impossible as the company takes actuate in the multimedia system download market by offering a wide range of ar med service interchangeable music, ringtones, games, Podcasts and movies (most popular is their iTunes service) as well as having deep entered the mobile phone market with its juvenile iPhone. The multimedia download market is described by Mintel as anything that can be copied from the Internet to a PC, other portable dodges (mobile phones, PDA), game consoles or multimedia devices (Mintel, 2007). This includes music, video/ television system programmes, games, wallpapers, icons and ringtones. For our report we will focus on the music part which is of especial(a) interest to the Board of Apple iTunes although some consideration about the whole multimedia download market will have to be done, as Apple provides a variety of multimedia services and a reduction of the market to the music download market might be to narrow some propagation.Apple is not yet part of the mobile download market (un comparable Nokia that has entered this market with its forward-looking Ovi service and th e launch of its N-Series devices) as this market is strictly defined by Mintel as products that are downloaded to a mobile phone, including ongoing subscription purchases or single one-off downloads. These products include icons, wallpaper, ringtones, music, discussion or video clips, jokes and games. These services are for mobile phones scarce and resembling items downloaded to a PC are excluded (Mintel, 2005) .The mobile phones market is existence defined by Mintel as handset manufacturers and network service providers (Mintel, 2007).3. Overview of the multimedia download marketThis overview has been generated on the base of a Mintel report about uploading and downloading in the UK in 2007 and the figures provided only show the UK market. Since it can be assumed that the UK market does not differ dramatically from the Europeen market since network providers, third party providers and mobile manufacturers taking part in this market are accessed through the world wide web and th erfore are also macrocosm used from Europeen customers, the facts given can be modify to the Europeen market.The multimedia download market and curiously the music download market is a exuberant changing and steady growing emergent market that is characterised by high fragmentation as more than and more players such as mobile phone manufacturers, network- and third party providers enter the market.Market Size and partitioningThe UK look upon for the download market in 2006 has increased 179% above 2002 to 343 jillion and especially the growth of music downloads is acting as a of import device driver for the market and is overtaking mobile phone downloads that have been the largest segment of the market in the past. Mintel forecasts further expansion of the market between 2007 and 2009.Market ShareThe multimedia download market is a highly fragmented market with many players, that is existence dominated by Apple iTunes with nearly 80% market share. Third-party providers i lk Napster, MonsterMob, iTouch and Zed are also an imporant source of the market, although in the case of mobile downloads network providers are significant too.Key Points of the Internal Market EnvironmentAn change magnitude appetite of consumers to benefit from new technology can clearly be recognized and especially in the music download market, consumer interest has increased imputable to innovative product launches, such as the Apple iPod. Also, at that places a trend for technology devices to blend functions that have been associated with only one product, as recent examples like the Apple iPhone or the freshly announced Google Gphone show.Key Points of the External Market EnvironmentThe current lack of decree regarding copyright issues, encourages people away from well-grounded download services. A trend being recognized by Mintel is that ad-supported content is getting more and more accepted from customers as they are more unstrained to download from official sources if the content is free.The FutureMintel predicts that rather being an total-on downloading will become an activity carried out on most devices. As a result mobile Internet surfing will increasingly become mass market4. Key factors to succeeder for AppleThe companys wide and always up-to-date range of downloadable files.The companies fresh and exiting presentation of services and devices that delivers the attitude towards the customer that downloading is fun.Design and fashion have prove highly important for the company, as their products are being regarded as hip and stylish.The ease of use for its products and services.The companys innovative technologies.Strong branding that attracts new customers, keeps older ones and creates additional value.Highly effective advertisingMany conventional and informal cooperations with big multinational firms5. PESTEL-AnalysisEconomical aspects Consumers shortly feel truly safe about their financial situation and about their prosper life. As a result to that, they are willing to spent more in fast moving propers and luxury. However, costs evole to be the most important factor for customers when it comes to acquire a mobile phone and additional services as well as downloads.Socio-cultural aspects Theres a trend in the mulimedia download market towards targeting young consumer crowds, since these groups show higher(prenominal) interest in downloading and are less qualifyive towards new technologies. Despite this trend Apple have to consider that older consumer groups are usually wealthier than younger people and have more money to spent and it is also important for the furture to meditate that the overall population is growing older.Technical aspects The wide range of fast changing high-tech/high-quality download possibilities, encourages consumers to download scarce it also puts more drag on competing firms, as they have to stay up-to-date with the newest technologies. Considerable developments in the mobile phone market (3G handsets fair reality and expanded features available to the customer) will push the multimedia download market into new spheres and will assailable up great opportunities for Apple.Still, since Apple is taking part in a highly competitive market with new technologies arising and changing in a very fast rate product-life-cycles are short and companies have to invest strongly in RD in order to stay competitive and to fullfil the market demand.Legal aspects Issues of copyrights and illicit downloads greatly affect the music download industry and are a major problem for active legal providers. A former lack of legislation in this area has encouraged consumers away from commercial downloading services and as a response to this, new technologies have been introduced that protect the copyright of owners and prevent customers to download and share files illegaly. Digital Rights Managment (DRM) was created to controll the number of copies that can be do from a download and al though for the music industry there are many positive aspects to DRM, there are surely as many negative for the consumer. Therefore, some companies have already planned to open big portals on DRM-Free tracks, that will legally alter the consumer to download files without being limited to a certain number of computers, portable digital devices and CD burns for a reaonable price. Moreover DRM-Free tracks can be play on any MP3 loose device Although Apple has already updated its offer with DRM-Free tracks, the choice for customers is still very limited, as Apple could only strike debates with EMI that sanction them to offer DRM-Free tracks. Also, Apples DRM-Free tracks are more expensive than those of its competitiors which could become a major problem in the future, if the company doesnt adapt its pricing to the market.6. Porters 5 ForcesSubstitute products A substitute product is not a direct alternative to the product a company is selling. For example, the new Sony Walkman media player is not a substitute for the iPod Touch, it is a competitor. However, a personal CD player or MP3 player could be if certain aspects of the market were to change, e.g. price and there was a high elasticity of demand. In the case of iTunes, with music there is a wide range of options for vitiateing music and therefore are many substitutes within the music industry, for example tapes, CDs, vinyl and DVDs. All of these are easily accessible and just as convenient as downloading from the internet. The benefit which iTunes has is that you do not have to buy whole albums you can download shouts individually and at a fraction of the cost of a single song on another format. Also you are able to buy movies, TV shows, audio books and Podcasts, all available 24 hours a day, 7 days a week. Reports by Mintel have shown that sale price and the volume of sales is falling for non digital media, consequently as a result of internet downloading. Album sales are in dramatic decline largely ascribable to a boost in single downloads. High definition gaming and music channels have also deflected consumers away from buying into the music industry. However, for the future, it is in all likelihood that technological innovation will replace popular digital mediums and formats but we asume that this is not a very big threat for Apple, as the company has proved to always be up-to-date with the newest technologie and will do so in the future.The Threat of new Entrants Already, there are hundreds of media downloading sites available to use on the internet. some are legal and some are not. It is more difficult to block and put barriers up for illegal entrants into the market because they are not abiding by the law and therefore do not have patents, licences or the rights to distribute media, but still do. With legitimate start up companies, there are groovy requirements, possible patents licences to obtain and ultimately the prospect of competing with already well establish ed and reputable companies such as iTunes. Mintel predicts that there will be an influx of new companies willing to invest in the online downloading industry. A big threat for Apple constitutes the entrance of Amazon into the market. The company announced the launch of a new music download portal that offers a wide range of DRM-Free tracks to a reasonable price. Since there are many returnss to DRM-Free tracks, like the fact that users can legaly copy the files without being restricted to a certain number of copies, consumers are anticipate to highly welcome the new download store. Apple has to be aware of the fact, that it could loose twain new and old customers by restricting them to Digital Rights Management tracks that can only be played on Apples iPod and not on any MP3 capable device, as it is the case with Amazon. Another threat of new entrants Apple has to face is, that the download industry is likely to change towards add-driven downloads, which means that customers wont have to abide for their downloads if they agree to watching adds. Google will launch its own mobile phone, the G-Phone. Googles strategy is to give its services for free to customers and than sell adds to pay for them. Apart from that, Nokias launch of the new Ovi Store together with its new N-Series will be the greates threat of new entrance as it will allow customers to forthwith download files to their mobile which Apples iPhone soon doesnt do.Bargaining Power Of Customers Due to the vast range of direct alternatives and substitutes, iTunes needs to price competitively as well as maintaining reputation and range availability. Consumers are easily swayed to alternative products, especially the ease and free use of illegal downloading sites and therefore need to be drawn in to using legal downloading sites like iTunes. Consumers have great power out-of-pocket to their ability to buy from any one competitor in the music industry and can therefore potentially dictate prices by constantly buying from the cheapest company, thus forcing competitors to reduce prices. Obviously one customer would not make a difference, but collectively customers are strong. As for the Apple iPhone, it has to be considered that network providers have great power over the company, as they could decide not to sell the iPhone or put pressure on the company that forces them to pay a certain amount of their revenues to the provider. At the moment, Apple has restricted itself to one provider, O2, and therefore greatly depends on them selling the iPhone but this will surely change over time.Bargaining Power of Suppliers Similarly to bargaining power of customers, there is the bargaining power of providers. iTunes have to submit to the requirements of the consumer market to be competitive, but on the other hand have the ability to bargain with their suppliers due to the size and reputation of the company, thus they are a supplier and a customer. Due to the volume of sales that iTunes h ave, it would be foolish for companies such as SonyBMG, Universal, Warner and EMI to not compromise on the costs and rights to distribute their music, as their success in the music download market highly depends on the successful distribution of their music, mainly through Apple. This fact clearly limits the bargaining power of suppliers to a certain degree, although Apple has to consider that without their music iTunes could not function as efficiently as the market demands. Therefore a compromise must bring up that suits both companies, a possible agreement could be initial fees plus percentage of sales.Intensity of Rivalry Although the amount of companies operating in the music download market is pretty high, Apple is the clear market leader. Still the multimedia download market is a market in its growth phase with fast changing technologies and many new companies entering the market. At the moment, it seems very unlikely that a company could seriously threaten Apples market po sition but the company has to be aware of the fact that there are other big multinational companies trying to enter the market with new technologies and ways of offering their services.7. The industriousness Life CycleThe multimedia download market is a market in its growth phase that is being stimulated by an increasing desire of customers to benefit from multimedia technology and services. Technical innovations are leading to an increasing number of consumers seeking to interact through the internet and to download their music. The market value of the music download market has shown very strong and is going to rise even more in the future as customers familiarise themselves more and more with the internet and are increasingly aware of innovative technologies. Especially the youth segment pays great interest to the digital download of music and holds out good prospects for long-term growth. At the same time more and more firms are entering the music download market and prices for t echnology and services are expected to fall. Add-driven content services and the entrance of firms offering download services from online portals directly to the mobile will bring new perspectives into the market and constitute a threat and a opportunity at the same time.8. Four Links Model LynchInformal co-operative affiliationsGoogle There are many informal ties that form the alliance between Google and iTunes. The reasoning for the alliance has long been speculated and many believe it is to overthrow the dominant leader in the market Microsoft. With Google developing an Office type package and Apple inc. already having an operating system well established, an alliance could be the key to outsmarting Microsoft and decrease their market share. The main features that form the alliance are as follows Google currently have a video application that has been made available for users to browse freely but cannot download from. Therefore a link to the iTunes website where consumers can download the video can be made available. The link is perfect because customers can view on Google Video and then download from iTunes if they wish. iTunes can be integrated into the Google toolbar or software pack. Also, Google have a sponsored search for the iTunes website where users are directed to the iTunes website and a small fee is provided to Google from the company for the service. CEO of Google Eric Schmidt is currently sitting on the board of Directors for Apple inc. due to the past possible development of the Google iPhone, but this development never really took off. However, he has said recently that Apple and Google are doing more and more things together and there is a possible tablet style personal computer on the horizon. We have similar goals and similar competitors. Though there is no formal agreement or alliance yet.Starbucks Currently only available in the USA, when in a Starbucks coffee bean Shop, any iPod touch, iPhone or PC with iTunes on can connect to the iTunes website for free. There is a Starbucks option on the webpage that can allow you to see the current song that is playing and also the last 10 tracks played. Songs can be previewed and downloaded and will automatically sync to your PC when next connected. This is convenient for the customer and benefits both Starbucks and Apple. titular co-operative linksNike Bringing sports and music together, Apple and Nike have produced the Nike+iPod which is designed to give the ultimate workout experience. In order to benefit from this, the customer must own a pair of Nike+ trainers (Nike+Air Zoom Moire), an iPod and the Nike+iPod sport kit which is what connects the trainers to the iPod. It is connected via wireless receivers. The idea was realised when Apple CEO Steve Jobs conducted research that showed 50% of the 50 million who bought iPods last year used them during a workout. Both companies define their core markets by lifestyle, (Kraft, 2006). Nikes target auditory modality a sport s culture and for Apples target audience it is the creativity culture. Both have come together to create a new profile, thus being the lifestyle and technology that has founded the partnership. The two huge brands have come together to create a fusion brand that will attract massive aid.Coca-Cola Coca-Cola and iTunes teamed up to promote the release of a coke brand music website that had iTunes services integrated into the website. The website would be available across Europe and allow viewers to see the latest up and coming artists and to download podcasts from iTunes. Were harebrained to announce this partnership with AppleTogether we are creating a unique and exciting platform that gives young people a voice and allows them to refresh their music experience any day. (Dominique Reiniche, president of Coca-Cola European Union Group, 2006) 70 million free songs would be downloaded from iTunes in the promotion due to special codes printed on coke bottles. The strategic closing wa s made by Coca-Cola to join with iTunes because of the failure of its own digital downloading website MyCokeMusic, which lost out to iTunes quite badly. The alliance means that Coca-Cola can sell music but it is only iPod compatible due to DRM restrictive measures.Network OperatorsApples strategy was potentially to play the network operators off each other to ensure they got the best deal possible. Apple decided to go for the biggest operators in each of the countrys that they were supplying the phone in UK O2 France Orange Germany T-Mobile. O2 secured their deal by offering 40% of any revenues made from the iPhone and possibly more in commission and other areas. The tactics employed have left Apple highly unfavourable with other Network operators. (Wray, 2007)ComplementorsIt is the complementors who add the value to a company without there actually being agreements or strict negotiations. Companies such as SonyBMG, EMI, Universal and Warner all benefit iTunes because obviously i f it wasnt for these companies iTunes would not function as well as it does and would not generate anywhere near the amount of money that it currently does. Ultimately, Steve Jobs listened to the concerns that music companies had regarding illegal downloading, piracy etc. He came up with the idea for iTunes and this was basically an external source for music companies to make money in the digital downloading industry with minimal effort. It wasnt strictly a way of how it would help Apple, but how it would help the music producers and the industry. Therefore the collaboration of iTunes with the big players in the music industry complemented each other.9. SWOT-AnalysesStrengths Apple is the clear market leader in the music downloadand steady financial performance. Revenues have grown from $5,742 million in 2002 to $19,315 million in 2006 and the companys net profit has increased from $65 million in 2002 to $1,989 million in 2006 (Datamonitor, 2007). Steady financial growth shows the good financial state of the company and builds the base for future growth and expansion. Also, the company has a very strong branding and enjoys a high level of brand recognition and brand awarness that allows the company to differentiate its offers and stimulate sales. Another strengths of the company is defined by its successful distribution of the iPod and its software iTunes. With every iPod sold, the consumer automaticaly installs iTunes on his pc, as it is only possible to download music from Apples original software to an iPod. Moreover, Apple procucts are being considered as hip, stylish and fashionable which is increasingly becoming important for consumers. Furthermore, Apple devices and software attract customers for their convinience, their ease of use and for always being up-to-date with the newest technology. Apple has also collaborated with large brand companies like Nike, Starbucks, CocaCola and Google,which has had beneficial impacts on both Apple and their partners and has created a new profile, e.g. linking sports and music culture.Weaknesses First off all there is to say that although the interconnection between the iPod/iPhone and iTunes has been a key factor to Apples success this restriction could become a problem in the future, as more and more customers are looking for devices and online portals that allow them to download MP3s to any MP3 capable device. Moreover, Apple has only a very limited offer of DRM-Free tracks on iTunes, which can be defined as a strong weakness since an increasing number of customers fancy DRM-Free downloads. Another weakness for Apple lies in its pricing, especially for its iPhone. A Mintel research about the mobile phone market in the UK defined pricing and costs to be the most important factor when it comes to purchasing a phone (Mintel, 2007). Also, the iPhone currently doesnt allow the costumer to directly download files to the mobile, which, compared to the new Nokia N-Series, is a enormous weakness, sinc e it could prevent customers to buy the Apple device and go for the Nokia handset instead. This could lead to a loss of Apples market share to its competitor Nokia. Also, technically, the iPhone isnt quiet as good as its competitor the Nokia N95, as it runs on a slower mobile data service and comes only with a 2 Megapixel tv camera. Another weakness for Apple is, that theyve only chosen one operator in each country where the iPhone is available and thus has restricted the consumers choice of network operators.Threats The comanys biggest threat probably constitutes the entrance of Nokia into the digital download market. By providing the opportunity to directly download files to a handset device, Nokia could gain some of Apples a market share in the digital download market, since customers are increasingly fancying mobile downloads that dont restrict them to a bulky pc or laptop. The mobile download market is one of the most opportunity-rich markets the world has ever seen, as Nokias Chief Executive Olli-Pekka Kallasvuo states (Halper,2007), and if Apple doesnt catch up fast on this opportunity it is running risk to loose its superiour market position to Nokia. Another threat for Apple constitutes the launch of online portals that are specialized in marketing DRM-Free tracks. More and more customers are looking for music that doesnt restrict them to a certain number of copies or to a special device as it is the case with iTunes and the iPod. Although Apple is currently trying to improve its choice of DRM-Free tracks, it still lacks the greater choice and lower price of companies such as Amazon which could lead to custmers switching over from Apple to those in terms of DRM more convinincing sites. Also the threat of illegal download sites would have an negative impact, due to the availability of free digital content that could sway customers away from Apples iTunes.Opportunities Although currently especially the youth customer segment is seen as the major target group for downloading, as these customers seem to be less restrictive towards new technologies, providing more substantial and sophisticated products and services for older and wealthier people could proof very bankable for Apple. With the launch of its iPhone Apple has already done an important move into the mobile phone market that might allow the company to challenge its biggest threat Nokia on their home market. As more and more customers are increasingly becoming aware of innovative techologies and of the benefits arising out of Internet downloading Apple should now take advantage of the great opportunities arising from the fast growing mobile phone download market by making its services directly downloadable to its iPhone as its rival Nokia has already done. Also, the approaching change in the digital download industry towards ad-supported content could be an opportunity for Apple, if the company manages to strike advertising deals with companies that allow Apple to offer ser vices for free to customers who agree to watching ads. This could bring a whole new bunch of customers to the company. Although these customers wont have to pay for the add-supported services, they will probably buy an iPod or an iPhone or another Apple hardware device.10. 1 About NokiaAlthough having its origins in the wood-pulp industry the finnish handset manufacturer Nokia has become a global leader in the manufacturing of mobiles and mobile networks and is now the market leader in the mobile phone market with 36% of the worlds market share. In 2006 the company sold 290 million units and therefore it sells more phones than its three nearest competitors combined. More recently the company has made a move into the mobile download market, which was considered by Nokias president and fountainhead executive Olli-Pekka Kallasvuo to be one of the opportunity- rich markets of all time (Fildes, 2007), by launching its new multimedia online portal Ovi, which consists of the three compone nts Nokia Music Store, N-Gage Service and Nokia Maps and acts as gateway for consumers to Nokia services. The company has done this as an answer to the announcement of Apple that it would launch a new iphone and therefore enter the mobile phone market, which constitutes a serious threat to the finnish handset manufacturer in its home market. Nokia is now going from a purely hardware-driven company to the service sector and is becoming a player in the multimedia solutions market.10.2 Nokias Mission StatementNokia focuses on bringing people together by providing consumers with human technology that fulfills peoples need to make it and share. Nokia aims to provide technology that is intuitive, beautiful and a joy to use. The companys strategy relies on growing, transforming and building its business to ensure its future success and it sees the internet as its main quest, due to the continously changing communications industry with the internet at the center of this transformation. The companys vision is a world where everyone can be connected.10.3 Nokias new N-Series compared to Apples iPhoneNokia has launched its new N-Series which consists of the tout ensemble new N81 device and an upgrated version of its flagship N95. The N81 is a music-orienated handset which enabels the consumer to directly download songs from the Nokia Music Store to the mobile. This opportunity makes the handset superior to Apples new Iphone as consumers no longer rely on a PC or iPod but can directly download their files to the mobile. The N81 has a 8GB memory with the capacity to store 6000 music tracks, which is about the same as the new Iphone, and it uses a 3G connectivity. The Apple iPhone uses a slow mobile data service called EDGE and that makes it about four times slower than the N81. The new N81 will cost about EUR 360 and is therefore slightly cheaper than the Apple iPhone which comes about EUR 399. The upgrated version of Nokias flagship N95 is being marketed as a multimedia device and could take on the highly praised iPhone. It comes with 8 GB of storage, a 2.8 inch screen and 3G connectivity and will feature a 5 Megapixel camera, which is a lot, compared to the rather dissapointing 2 Megapixel camera of the iPhone. The N95 costs about EUR 419 and is therefor sligthly more expensive than the iPhone. Technically the Nokia N-series appears to be better than the Apple iPhone since it offers a faster connectivity and a better camera but what makes it really superior to the iPhone is the fact, that the consumer can download files from the Nokia Music Store directly to the mobile. Still the highly anticipated iPhone looks more fashionable and its got the greater consumer attention since many costumers are already familiar with the Apple iPod and Apple iTunes and cant wait for the